An Olympic boost

UK brands and companies who have aligned themselves with the London 2012 Olympic Games by sponsoring it have given themselves a big boost when it comes to search engine optimisation, according to one sector commentator.

Robin Goad, director of research at Hitwise UK, who was speaking at the Westminster eForum Keynote Seminar: Beyond Beijing, said that the success of the British team in Beijing this summer caused a "massive increase" in traffic to Olympic sites or searching for related terms.

"It was interesting to see that all of those brands got a big boost online by being in association with the Olympics," he explained.

However, Mr Goad also noted that this had been surprising to see as it had occurred during the beginning of the financial crisis.

Businesses may also be interested to know that people in the UK are spending more time using communications services than ever before, according to a report entitled the Communications Market 2008, published by Ofcom.

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