Spring cleaning time for SEO

Despite the fact that the skies are grey, there is frost on the ground and Christmas is approaching, one sector commentator has advised that it is time for companies to spring clean their search engine optimisation (SEO) processes.

Peter D, writing on SEO Book, said that SEO was an organic progression and that once a website has become established it needs a different approach to when it was new.

He recommends businesses should reassess their need for "aggressive" strategies, for example using content that is bursting with keywords.

As time goes on, Peter D claimed that this could become a redundant tactic and result in poor quality content.

He added that there should be a balance between the content of a site and link building, that duplicate content should be examined and that the design and quality of pages should be credible to users, with no mistakes.

Meanwhile, Search Engine Land's Andrea Harris has recommended that web marketing professionals use a dashboard report when it comes to presenting SEO results to their colleagues.

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