Retailers missing opportunities

Retailers who have been listed by comparison search engines may be missing a trick when it comes to marketing, according to a new study.

Writing on the online pages of e-consultancy, Linus Gregoriadis was commenting on the latest findings of the website's Comparison Shopping Engines (CSEs) Survey Report.

While 63 per cent of retailers are now ensuring that they upload feeds to Google Base to allow visibility on Google Shopping and Product Search, just 27 per cent are uploading feeds to six or more CSEs.

"Because this space is very fragmented, it requires a broader approach than pay per click where most companies will happily put their eggs only in the Google basket," he explained.

In addition, Mr Gregoriadis went on to note that 59 per cent of retailers are still not using online marketing websites to sell their products, such as Amazon or eBay.

He concluded that these were basic practices and many businesses who did not take advantage of them would then express surprise when results were not delivered.

Meanwhile, Chris Lake, writing on the online blog e-consultancy, has noted that Google has expanded its search to read content in scanned PDF files.

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