Disconnect in SEO spending

There is a substantial disconnect in the allocation of funds between pay per click (PPC) spending and search engine optimisation (SEO), according to one sector commentator.

Writing on the online pages of the SEOmoz blog, Randfish said companies in the US spent $10 billion (£6.107 billion) on paid search advertising last year, but only $1.3 billion on SEO.

According to data from SEMPO, this works out as an allocation of 87 per cent of funds going on PPC, compared to the 11 per cent being spent on SEO.

However, according to figures by Google, Randfish claims it is clear that more internet users follow organic SEO links, while PPC has actually been decreasing in popularity.

"What can SEOs and the SEO industry do to help bring parity to this equation?" he asks.

Randfish concludes that the ongoing economic crisis may give the SEO sector a better chance to perform.

Meanwhile, Ben Hendrickson, writing on the online pages of SEOmoz, has explained that new content appearing on Google rankings can sometimes flicker for a short period.

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