There is plenty of talk at the moment about are you getting your content out to the right audiences but, whilst this is vital for your material, are you producing the right kind of content?

The fall-out following Google’s announcement to end censorship in China is having a positive effect on Baidu’s share price, forcing a shift in the market share of the search engines in the country.

Google AdWords’ new feature, Search Funnels, will now allow you to map and record all the keywords used that lead up to a conversion; showing each keyword’s relevance.

Having a social media presence can say a lot about a brand both directly and indirectly and, according to new research, it can considerably improve sales. At a time when Facebook has knocked Google off the top of most visited sites in the US, cultivating a social presence is becoming increasingly vital.

Delays continue to stall Google Caffeine’s launch with the latest forecasts predicting months, not weeks, before it is rolled out on all data centres.

The week ending 13 March 2010 marked a historic day in the short life of Facebook and also hinted at a potential shift in power between the leading search engine and leading social media platform. Yet it seemingly crept under the radar.

Users’ online search habits are becoming increasingly savvy after Hitwise reported an 11% rise in 4+ keyword queries. The results measured against the same period 12 months earlier indicated that we are now looking for more specific results from our searches.

For the third successive month Bing has slowly increased their market share, which should please Microsoft CEO Steve Ballmer.

Yahoo!’s new search marketing desktop tool has been improved further by a raft of updates to increase speed and efficiency.

It has been a year since Google, Yahoo! and Bing jointly announced the canonical tag but only last week did it emerge that Yahoo! and Bing were going to start supporting it.

Last month we asked the question and now it would appear that the results of Yahoo! and Bing’s...

There is set to be an increasing focus on social media marketing among businesses this year, it has been claimed.

Darren Dutton, business director at Marketing.co.uk, said in the last one to two years, there has been a shift in the marketing medium, with many more organisations now keen to discuss it.

As Jet2.com extends their bases and number of routes they have also enjoyed a greater share of...

A website's digital assets, such as content, images, videos and documents, have become increasingly important in the advent of universal search, it has been claimed - which may make them vital to search engine optimisation (SEO).

Herndon Hasty, in a post for Search Engine Watch, said such files will need to factor "heavily" in any marketing plans businesses have for 2010, particularly in light of Google's planned update of Caffeine.

While businesses may already have created group pages on Facebook or a regular micro-blog on Twitter, they may also wish to consider using video in order to promote themselves.

Henry Cowling, creative director of the Viral Factory, said this is because great content will always find its audience and "go viral" - which could see firms boosting their online traffic flow.

Businesses should take care not to embark on a social media marketing campaign purely to generate revenue, as such a scheme may be more useful at saving firms money, it has been suggested.

Katy Woodrow Hill, account director at 1000heads, said for some companies, rather than making money, social media marketing is more about reducing costs elsewhere by using networks as a customer services feed, rather than tailoring it towards sales.

It could be said online marketing techniques - such as search engine optimisation (SEO), pay per click and social media marketing - may never have been more important, after it was suggested technology is key to economic recovery.

Kevin Dendy, commercial director at the Direct Marketing Association, speaking at Technology For Marketing & Advertising (TFM&A) 2010, said technology for marketing would prove vital to the UK's recovery from its recent period of recession.

Businesses have been advised to align their social media marketing campaigns with their other promotional strategies if they wish to make the scheme a success.

Nathan McDonald, managing partner at we are social, said companies are increasingly realising the benefits that come from communicating with their customers, in real time.