More than any other search marketing tool, business to business (B2B) products receive their greatest return on investment from search engine optimisation (SEO), a new report has revealed.

According to the research by Marketing Sherpa, 13 per cent of leads from SEO were classed as high quality and high quantity.

When it comes to website analytics, many businesses and marketers make the mistake of relying on Google's search page to see how many pages the search engine has indexed, one sector commentator has claimed.

Randfish, in a post for SEOmoz, explains this is a problem which is "rampant" in the SEO world and runs a test to illustrate it.

Businesses which properly utilise video will find the medium is 53 times more likely to generate a first page ranking on Google than through using traditional search engine optimisation (SEO) techniques alone.

Such is the finding of a recent study by Forrester Research and Benjamin Wayne, writing in a post for Search Engine Watch, explains many organisations simply ignore video SEO.

When it comes to social media marketing and self-promotion, Labour is one of the most prolific political parties, it has been revealed.

Graham Charlton, writing for the e-consultancy blog, said the Labour party appears to lead in contrast to its rivals on micro-blogging site Twitter.

Those who speculate search engine optimisation (SEO) is dying out do not know what it actually is, one sector commentator has claimed.

Indeed, Eric Enge, in a post for Search Engine Watch, says as long ad people are searching there will be a need for SEO and other methods of obtaining new traffic and customers.

Duplicate content has been called the "single biggest search engine optimisation (SEO) problem on the internet" by one sector commentator.

Making his assertion, SEOmoz's Danny Dover points to a Best Practice post on the site by Jen Lopez which explains duplicate content is quite simply content which features in more than one location online.

So by now you have set up your Twitter account, you’re tweeting away with friends and following people you’re interested in. But what is all this jargon being thrown at you? Re-tweet this, hashtag that, check out this meme! We have put together a list to help you.

Businesses which fail to increase their online presence through campaigns such as search engine optimisation (SEO) and pay per click could be at risk of falling behind their competitors, it has been suggested.

Meghan Keane, writing for the e-consultancy blog, says retailers which do not keep up in the digital market will lose out in their overall sales goals.

Google has reported its results for the fourth quarter and announced it enjoyed 17 per cent year-on-year revenue growth, in news which may interest businesses using the search leader for search engine optimisation purposes.

Furthermore, the search market leader revealed revenues of $6.67 (£4.12) billion for the quarter ending December, while Google's revenues from the UK totalled $772 (£477) million, or 12 per cent of revenue.

When it comes to the utilisation of social media marketing, the financial services industry is falling behind other sectors, it has been revealed.

According to research by IFA Life, independent financial advisers (IFAs) engage with their customers the least when online when compared to other major industries.

In order to refine an existing pay per click (PPC) campaign, it is worthwhile drawing up a list of changes and spending time carrying them out systematically in order to have success, one sector commentator has claimed.

Much like weight loss, Melissa Mackey, in a post for Search Engine Watch, states that improving PPC can fail if people attempt to make too many changes too quickly, rather than going about the process systematically.

Keyword research should be split up and used across multiple pages of a website in order to utilise the terms for maximum search engine optimisation (SEO) effect, one sector commentator has advised.

Randfish, writing in a post for SEOmoz, says once a list of keywords and terms has been established, marketers need to determine which phrases to target and where and how to target them.

In some ways Twitter is like a popularity contest but unlike Facebook you have to earn your followers. As you may or may not be aware, on Facebook, if you request someone as a friend and they accept, or vice-versa, you will immediately follow each other’s profile. It isn’t quite the same on Twitter!

When putting together a search engine optimisation (SEO) or pay per click (PPC) campaign, time is of the essence and the projects need to be prioritised, according to one sector commentator.

Herndon Hasty, in a post for Search Engine Watch, said it is time which should create a sense of urgency in getting such a marketing agenda off the ground, as SEO and PPC can take a while to get started and more time to produce the best results.

If I had a pound for every blog post I have read about how to make the most of Twitter, I’d be able to retire. Yet for all the collective wisdom out there prescribing best practice lists, there are very few guides on how to understand Twitter. This got me thinking, are companies failing to make the most of the social network because they simply don’t understand it?

Due to security concerns, both the German and French governments have issued statements warning their citizens against the Microsoft web browser Internet Explorer, in news which could have connotations for businesses which use it for search engine optimisation purposes.

The warnings came due to Explorer's role in the recent Google hack which was believed to have been carried out to gain access to the Gmail accounts of Chinese human rights activists.

Google's new voice search function will bring with it a number of opportunities, one sector commentator has asserted, which could include the ability for businesses to develop their pay per click further.

The search engine's new Google Voice tool is part of its evolution to integrate online data with offline interactions, according to Andreas Pouros, chief operations officer for Greenlight.

Google recently fell victim to a "highly sophisticated" cyber attack, it has reported, in news which may interest businesses which use the search engine for pay per click advertising purposes.

In an official blog post from the group, it revealed it removed the threat from its corporate infrastructure and that the primary goal of the hackers appeared to be to gain access to Gmail accounts of Chinese human rights activists.

User-generated content, online feedback and reviews can be "wonderful" in terms of social media marketing and search engine optimisation, one sector commentator has said.

Kevin Gibbons, in an article for eConsultancy states such content is out of corporate control.

Businesses planning a local search engine optimisation campaign may be interested to learn the grant of a recent patent to Google's Street View tool which could have significant implications for online advertising.

Several reports have suggested the patent would appear to allow the delivery of targeted advertising through all of Google's mapping resources, including Street View.

Businesses using Twitter updates as part of a social media marketing strategy may be interested to earn one sector commentator has suggested it is too late for the site itself to make money.

Jason Falls, a social media consultant and blogger on socialmediaexplorer.com, said the micro-blogging site has waited too long to build a profitable business model, but there were ways it could boost its revenue.

We’re not trying to flirt with conspiracy enthusiasts with this assertion, merely questioning the influence that Google is having on a rapidly changing social-driven Internet.

In addition to helping businesses boost a search engine optimisation campaign and attract new customers to their brand and services, social media marketing can also help charitable organisations, it has been stated.

In a recent blog post on Search Engine Watch, Nathania Johnson explains the inclusion of real-time updates in search results - with Google now including Twitter updates in its search results - arrived "just in time" for the people of Haiti.

Internet Explorer - Microsoft's web browser - is likely to remain the leader in its sector for some time, one commentator has asserted, in news which may interest businesses working on a search engine optimisation campaign.

According to Net Applications, the race between the other internet browsers has been closer, with Google's Chrome overtaking Apple's Safari as the third most popular web browser in December.

Marketing agency, Latitude, this week went into administration before being bought out in a “pre-pack” deal led by its management and Vitruvian, their private equity agency.

Businesses planning to launch a social media marketing campaign have been offered some advice on how they can get the most from Facebook.

In a blog post for eConsultancy, Chris Lake explains the site offers a "ready-made platform" to organisations to communicate with their customers as it boasts hundreds of millions of unique users - a resource that may be valuable to tap into.

Businesses planning to launch a pay per click (PPC) campaign for the new year have been offered some "killer tips" on doing so by one sector commentator.

Ashley Friedlein, in a blog for eConsultancy, stated one way to successfully sell content online is to ensure content is viewed as marketing, stating search engine (SEO) optimisation is "by far the most effective way" to drive traffic and convert it into customers at a low cost.

In order to make search engine optimisation (SEO) a success, one writer has advised more than just a business’s search marketers should be involved in a campaign.

Rob Ousbey, writing for SEOmoz, states a number of members within an organisation can be given an explanation of how SEO affects them and what they can do to boost it.

Firms employing white hat techniques to drive their search engine optimisation (SEO) campaign may be concerned to hear suggestions that black hat SEO may be making a comeback.

In a recent blog for e-Consultancy, Julian Grainger stated he is increasingly coming across "blatant black hat SEO" practices, which were banned from the index previously.

Businesses working on their own search engine optimisation (SEO) campaign may have been interested to note recently the appearance of real-time updates in Google's search results.

In order to take advantage of this development in terms of driving SEO, one sector commentator has advised firms to take advantage of social media marketing.

Online marketing has been a rare "bright spot" during the ongoing economic downturn, with more people choosing to shop online, one sector commentator has claimed, with pay per click (PPC) the most proven form of advertising.

Benny Blum, in an article for Search Engine Land, said paid search advertising is also a driver of return on investment.

The rumours were true after all, although there wasn’t much doubting it. Google’s Nexus One has officially launched (although it is only available in the U.S. at the moment). It ushers in a new dawn, which they have proclaimed as the ‘super phone’ that will shape our online and mobile habits in the future.

Businesses have been urged to set themselves some new year's resolutions in the workplace as well as in their personal lives, focussing particularly on search engine optimisation (SEO) and other forms of search marketing.

In a blog for Search Engine Watch, Jonathan Allen states one such pledge could be to invest in online communities which have supported a firm's services or brand by carrying out research which could prove useful and publishing it.

While businesses in the past may have been left stumped at how they can make money out of their websites once their search engine optimisation or pay per click brings users to it, they may now be considering charging for content.

Indeed, whether people opt to pay for their online content could be a big issue over the next few years and one recent study has revealed that in many cases, consumers are willing to fork out for content.

If 2010 is the year that mobile presence emerges with just as much clout as SEO and SMO then the expected launch of the Nexus One, the first Google-branded phone, on January 5 will ensure that the year starts with a bang.

As with the traditional new year's resolutions of losing weight, starting the gym or eating healthily, marketers should ensure they keep their search engine optimisation (SEO) resolutions realistic to achieve, one sector commentator has advised.

Writing for SEOmoz, Dr Pete said aiming to get the number one ranking position in Google is not always a realistic goal or possible to achieve over a short space of time.

Content, structure and links are the foundations of successful search engine optimisation (SEO) and should be considered of equal relevance and importance, it has been stated.

A blog on SEO Consult recommended content is an easy place to start when building an SEO campaign, with marketers advised the creation of new content and the strategic placing of keywords is a good place to start.