As businesses increasingly look to online marketing campaigns such as search engine optimisation (SEO) and pay per click to promote their operations, they have been advised on what not to do.

Guy Kawasaki, in a post for bMighty, said that there are a number of things companies can do which may actually hinder the take-up of their online products and services.

Search engine optimisation (SEO) can have a "long lead time", according to one commentator, so it is worthwhile identifying possible keyword trends in order to better predict the future.

In a post for SEO Book, Peter D explains that spotting particular trends can give a better idea of how a niche is going to develop and that trends traditionally follow a "gradual, predictable pattern".

Google has unveiled its AdSense beta for Mobile Applications in its official Mobile Blog.

Susan Wojcicki, vice-president of product management at the search engine firm, said it was clear that smartphones had been "revolutionising" people's everyday lives.

Many of the Fortune 100's top chief executive officers (CEOs) are falling behind when it comes to their own personal social media marketing, new research has found.

The study by Uberceo revealed that of the people surveyed, just two had a Twitter account, while only 13 per cent had LinkedIn profiles - with three of these having over ten connections.

Search engine firm Google has shared its ambitions to make the speed of the internet faster.

Writing on Google's Webmaster Central Blog, senior vice-president of operations Urs Hoelzle and Bill Coughran, senior vice-president of engineering, stated that the company was always striving to make the services it offered faster.

While Google holds on to its search lead, where search engine optimisation (SEO) is likely to go in the future is still unclear due to continuing online developments.

Such is the assertion of Chris Crum, who in a post for Web Pro News, said that the recent Microsoft launch of Bing had captured significant attention, meaning it was difficult to determine what future search market shares would be.

The key to succeeding in both search engine optimisation (SEO) and pay per click (PPC) advertising is through coordinating keywords, research and getting organised, one sector commentator has claimed.

In a post for DMNews, Larry Kim, founder of WordStream, said that with PPC, discovery and research both played critical roles, while in SEO intelligent keyword management and organisation were vital.

The release of Microsoft's new "decision engine" has largely been a critical success so far and now one sector commentator has claimed that Google's web analytics service - Google Trends - is lagging behind its search rival.

In a post for Tech Crunch, Eric Schonfeld stated that Google Trends was delayed by up to three days when compared to Microsoft's Bing xRank - which showed up-to-date data.

While many businesses believe the most reliable marketing investment they can make is in pay per click (PPC) advertising, one sector commentator has claimed that search engine optimisation (SEO) is usually more successful.

Speaking to BtoB, Chris Baggott, chief executive officer and co-founder of Compendium Blogware, said independent studies had shown that the majority of clicks logged on search engines came as a result of SEO, rather than sponsored search.

Search engine firm Yahoo! has offered its users some tips on getting started and making a success of pay per click (PPC) advertising, stating that there are three points web users should remember when they begin their campaign.

The official Yahoo! Search Marketing blog notes that the first priority is keyword selection, as this is likely to have the greatest impact on people finding a website.

It is important that search engine optimisation (SEO) "has the power to resonate with as much visibility possible" in order for businesses to compete in a competitive market, one sector resource has claimed.

According to SEO Noobs, this means avoiding common mistakes and remaining diligent in delivering the seemingly simple aspects of URLs and keywords.

Microsoft has published a number of pointers on how to get the best search engine optimisation (SEO) out of its new search engine Bing.

Bing: New Features Relevant to Webmasters explains how Bing can have an effect on users' SEO activity, both past and present.

Weeks after Microsoft launched its new search engine Bing, the tool is "showing promise", according to a new study.

The figures by Nielsen Online reveal that on June 1st Bing doubled the number of unique visitors that its previous incarnation Microsoft Live Search had seen the previous day and almost overtook Yahoo! for the number two search slot.

Website owners can find that the amount of trust search engines place in their sites is increased by putting as much space as possible between their content and known spam, one sector commentator has claimed.

Eric Enge, in a post for Search Engine Watch, said that in contrast the fewer clicks needed to go from a "highly trusted seed page" to the website owner's own content is also a good thing in developing trust with search engines.

Social media marketing is emerging as a direct marketing channel, which is likely to lead to increased investment in this tool within the second half of 2009, a new survey has found.

Data by StrongMail Systems revealed that 66 per cent of marketers have plans to integrate social media marketing strategies with email marketing this year.

While many web users may be aware of the hype surrounding Twitter, such as its celebrity supporters, it is also a "key element" within social media marketing, according to one industry commentator.

In an article for DM News, Dane Miller, president and design director of Azure, said the site provides the means for businesses to reach their communication goals.

The typical time it can take for a search engine optimisation (SEO) campaign to show results for a new domain is between three and nine months, one sector commentator claims.

However, Chris Boggs, in a post for Search Engine Watch, notes that this is not always clear cut and results can come quicker.

Since the launch of Microsoft's Bing earlier in the month, one industry commentator has asked whether the software giant will deliver on its promise of the tool being a design engine, or whether it is simply its old search engine Live Search rebranded.

In a post for Search Engine Watch, Melissa Mackey said that one of Bing's features that she particularly enjoyed was the addition of customer service phone numbers within the search engine optimisation results, which she felt could be "very useful".

In order to succeed with a search engine optimisation (SEO) campaign, website owners and businesses need to get inside the mind of the searcher, one industry expert has claimed.

Peter D, in a post for SEO Book, said keyword strategies could be better targeted by identifying the intent of a user when they searched for that keyword.

While many businesses are finding their budgets have become constrained in recent months, one sector commentator has advised that search engine optimisation (SEO) is not a marketing technique that will go away.

Duane Forrester, in an article for Search Engine Land, said SEO was still "valuable" and "worth investing in".

One sector commentator has admitted that his past comments that pay per click (PPC) adverts cannot affect search engine optimisation (SEO) may have been wrong.

In a post for Search Engine Watch, Mark Jackson said his team had recently spotted occasions in one client account where backlink anchor text that was not being optimised against appeared to be "promotional in nature".

Google's chief executive officer (CEO) Eric Schmidt has offered his opinion on this month's launch of Microsoft's new search engine Bing and claimed that there are "some things that are missing".

In an interview with Fox Business Network, he claimed it was not the first attempt at creating a search engine to rival Google and that the software giant has done it about once a year.

Search is not just about keeping up with algorithms, it’s about keeping up with customers. The customer is, after all, the most important part of the process. Provide customers with what they want, and serve it to them in a fresh and engaging way, and you gain loyalty, trust and authority.

While measuring the return on investment of search engine optimisation, pay per click and media buying is simple, it is not so easy when it comes to social media marketing, one industry commentator has claimed.

In a post for Search Engine Watch, Liana Evans explains that there are a few rules when it comes to making this measurement for social media.

Despite substantial growth and media coverage, fewer people are either contributing to or using Twitter than originally thought, it has been revealed, which may have an effect on businesses tweeting as part of a social media marketing campaign.

The new Tweet Grade by security application manufacturer Purewire has found that many of Twitter's users have not used the service since the day they signed up.

Businesses and webmasters looking to restructure their sites to give them an update may find that this presents a number of search engine optimisation (SEO) challenges, according to one sector commentator.

Eric Enge, in a post for Search Engine Watch, explains that fundamentally restructuring the layout, organisation and content of a site can reveal such tests.

Microsoft has this week officially made its new search engine available to all internet users and after much speculation has settled on the name Bing.

Whitney Burk, director of Bing, writes on the tool's official blog that it is Microsoft's "first ever decision engine".

Websites today need to be search engine optimisation (SEO) and social media-friendly, one sector commentator has advised.

Writing on the TopRank Online Marketing Blog, Lee Odden said there were "numerous" websites which were losing revenue because their SEO was performing poorly.

Google has announced that it has enhanced its blog search for blog users, which may have a positive effect for marketers using such content to boost their search engine optimisation.

Writing on the search engine's own blog, Rajat Mukherjee, group product manager, said the launch of its Custom Search AJAX gadget for Blogger on its experimental site had received some "great" feedback and the tool was now being rolled out to all users.

Search engine optimisation (SEO), along with pay per click advertising and email marketing have been noted as the most effective tactics for garnering conversions, a new study has revealed.

The Forbes Ad Effectiveness Survey has been released this month after polling senior marketing executives between February and March of this year.

When it comes to search engine optimisation (SEO) and pay per click, local listings are an important step for advertisers as they focus on consumer usage, one commentator has argued.

In a post for Search Engine Watch, Gregg Stewart notes it is vital that advertisers "proactively manage and improve their listings' accuracy" to help gain favourable positions within search engine rankings.

Yahoo! may be set to update its search service this month, it has been suggested.

Senior member at Webmaster World BillyS claimed he had noticed some "pretty big shifts" on the website recently and that while typically he saw 12 per cent of the site's traffic coming from Yahoo!, the figure was now closer to 18 per cent.

Yahoo! 360 is set to close on July 13th, the search engine has announced, in news which may interest businesses using social media marketing to improve search engine optimisation.

The group has revealed that its personal communication portal will close, 18 months after first unveiling its plans to do so.