There are two first impressions to make when implementing search engine optimisation (SEO), it has been claimed.

Rebecca Appleton writes for Search Marketing Standard of the different issues to consider when writing for a human audience or for search engine spiders.

The main data to take into account when assessing the performance of pay-per-click (PPC) campaigns is the conversion rate, it has been asserted.

Writing for Search Engine Watch, David Szetela explains that a variety of other metrics exist which can be used to gauge the effectiveness of the campaign.

Acronyms are there to improve your quality of life, to bring a little happiness to the otherwise sad, to breathe soul into the soulless, or perhaps just to ease your way through a jargon-filled conversation.

Where do you turn to then when one of the most used acronyms in your industry adds a light year to a conversation?

Applying search engine optimisation (SEO) techniques when writing advertising copy can increase the likelihood of gaining a click-through, it has been claimed.

The Yahoo! Search Marketing blog encourages readers to include key phrases in the headlines of their advertisements.

If you believe the hype we’re 24 hours from doomsday, not Tulsa!

Freddie Mac, Fannie Mae, AIG Financial, FTSE’s up, FTSE’s down, Lehman Smehman; how’s my website performing?

It was reported in this week's Marketing that PPC managers are locked & loaded, following Google's abolition of brand protection on keyword bidding in April this year, but are yet to draw their weapons.