One of the greatest search engine optimisation (SEO) mistakes that may ever have occurred is the tendency to forget about the end-user, one sector commentator has claimed.

Rebecca Appleton, writing on the online pages of Search Marketing Standard, said that this happened when marketers concentrated more on tailoring their content towards the search engine spiders; something she claimed could have "far-reaching implications".

When it comes to planning a successful search engine optimisation (SEO) campaign, accurate web analytics is the foundation to the program, according to one sector commentator.

Patricia Hursh, writing on the online pages of Search Engine Land, noted that the data could also prove to be "critical" when it came to locating areas for improvement in the future.

Whenever Google releases a new search tool, such as the recent SearchWiki, many people claim that this will change search engine optimisation (SEO) forever, but according to one sector commentator this is not always the case.

Randfish, writing on the online pages of SEO Moz, said that in his experience of SEO it is the directional shifts at Google - which receive less publicity - which often create the "biggest true changes".

When it comes to promoting a blog - which in the past has been held up as an effective way of increasing search engine optimisation (SEO) results by sector professionals - one commentator has suggested writers look to actors for inspiration.

Rae Hoffman, writing on the online pages of Sugarrae, said that the promotional tactics of the famous could prove to be useful for most websites.

Companies may wish to use website analytics to monitor the value their user base brings to their business, one sector commentator has suggested.

Patrick Oak, writing on the blog of e-consultancy, explains that a user is a person who has registered with a site, a subscriber or someone who has uniquely visited those pages after finding it organically through search engine optimisation (SEO).

There’s been a lot said of late about the future of search, and two common themes have appeared time and time again. We’ve already talked about semantic search (and its effect on PPC), and now seems an apt time to talk about personalisation.

Microsoft may be set to rebrand its Windows Live Search tool under the name Kumo.com.

Those running pay per click and search engine optimisation campaigns may, from some point next year, be directing their campaigns to Kumo.com rather than the current Live Search.

Changes to search engine optimisation campaigns may be introduced in the near future following the release of a new tool from Google.

The Google SearchWiki will allow users to move results up and down the page rankings depending on how useful they find each link.

One sector commentator has recently questioned the value of paying for a pay per click (PPC) advertising link to be hosted on Google's homepages.

Writing on the online pages of Search Engine Roundtable, Tamar Weinberg used the Compete blog to assess how many hits a link had while it was hosted in such a highly visible way on Google.

Hosting or producing a blog on a website is the catalyst for being recognised, respected and offered business, as well as increasing search engine optimisation (SEO), one sector commentator has claimed.

Writing on the online pages of SEOmoz, Jane Copland said many SEO professionals have found "notoriety" through publishing online, whether that be for better or worse.

Despite the benefits business-to-business blogging has for the search engine optimisation (SEO) results of companies' products and brands, the Fortune 500 have been slow to take it up.

Galen DeYoung, writing on the online pages of Search Engine Land, said that blogs can be used to forge relationships and talk directly to the consumer, demonstrate "thought leadership" and "dramatically" increase visibility through SEO.

A new tool from Google allows businesses to analyse likely key terms that may be missing from their web pages, it has been stated, which could in turn increase search engine optimisation (SEO).

Writing on the online pages of Search Engine Land, Barry Schwartz said Google's Search-Based Keyword Tool - which was released this week - allows marketers to identify the terms they may not currently be using which could afford them a positive return on investment.

Microsoft was recently granted a patent entitled Web Spam Classification Using Query Dependent Data, a tool which one sector commentator claims may be similar to what all search engines use to classify web pages.

In an article on the online pages of Axandra, the writer notes that search engines look out for the most frequent keywords, where they appear on a web page, the domain name and how many links there are for it and the HTML tags.

Search is one of the most important ways that users find their way around web sites.

Google Site Search now features up to date search results following a recent upgrade to this service.

Google Site Search is a popular choice for web sites which do not already have a search facility.  It allows webmasters to quickly and easily set up a Google powered search engine specifically for their site.

When employing a pay per click (PPC) marketing campaign it can be useful for businesses to evaluate what their potential negative keywords could be, as well as the ones that prove positive, one sector commentator has claimed.

In a blog for SEOmoz, Richard Cotton, a search marketer at Distilled, decided to investigate the possible search results that would come up if he was to open a website linked to a store that sold beds.

When it comes to pitching a search engine optimisation (SEO) proposal, the process can be time consuming so it is important that businesses make sure they target the most likely potential clients, one sector commentator has claimed.

Peter Da Vanzo, writing on the blog of SEO Book, said firms should put themselves into the shoes of their client in order to anticipate any likely concerns and be prepared to counter them.

The medium of social media is the only marketing method that allows individuals to respond immediately to a marketing campaign, one sector commentator has claimed.

Mike Hare, research director at DataTalk Research, said that this meant network members were able to post negative feedback on a product or brand that would be public viewing, although this feedback could prove beneficial when it is positive.

One sector commentator who attempted to put himself in the mind of a search engineer came up with some surprising results when it came to testing his algorithm theory.

Writing on the online pages of the SEOmoz blog, Will Critchlow used poker-related terms to test his theory and predicted that the most generic term - poker - would remain static when it came to web rankings.

UK brands and companies who have aligned themselves with the London 2012 Olympic Games by sponsoring it have given themselves a big boost when it comes to search engine optimisation, according to one sector commentator.

Robin Goad, director of research at Hitwise UK, who was speaking at the Westminster eForum Keynote Seminar: Beyond Beijing, said that the success of the British team in Beijing this summer caused a "massive increase" in traffic to Olympic sites or searching for related terms.

Businesses that concentrate on marketing their products or services online, for example through search engine optimisation techniques (SEO), will find they have more measurable results.

Such is the opinion of Chris Lake, editor-in-chief of internet resource E-consultancy, who added that such a scheme also reduced waste.

While social media marketing is the big thing at the moment, often social media traffic can be "worthless", according to one sector commentator.

Peter D, writing for SEO Book, questioned why a company should pay $1 (65 pence) on Google Adwords for financial keywords but when using pay per click (PPC) services on social networks the same terms cost just five cents.

Businesses that rely on a search engine optimisation (SEO) marketing strategy to improve their web rankings may be aware that consumer biases can have an effect on their reviews, ratings and therefore sales.

Patrick Oak of e-consultancy notes that an article on the seven deadly consumer biases was recently posted on the E-Commerce Times by Scott Brave.

A US insurance comparison website has been awarded $4.8 million (£3.08 million) to be paid by one of its competitors after the latter was found guilty of creating fake leads.

The jury found MostChoice submitted over 3,500 false applications for quotes to the NetQote website, SEOmoz blog's Sarah Bird claims.

Search engine optimisation (SEO) activities are "very important" to companies and brands, according to one sector commentator.

Rich Kahn, a search engine marketing expert has over 15 years experience in this field and has recently written a white paper that examines the difference between SEO and Search Engine Marketing (SEM).

Businesses have been advised to proactively manage their reputation within the forum of the internet.

Lee Odden, writing for the Online Marketing Blog, said that search engines are capable of influencing potential consumers by offering access to blogs, social networking and media sharing sites which might mention a company, all through search engine optimisation (SEO).

Many companies are not taking full advantage of the natural search marketing strategy, a web analytics provider has revealed in a comprehensive report that evaluates the search engine optimisation (SEO) trends of the Fortune 500.

The Conductor study notes that previous research has found 80 per cent of all user activity, or clicks, occur within the natural search environment.

Despite the fact that the skies are grey, there is frost on the ground and Christmas is approaching, one sector commentator has advised that it is time for companies to spring clean their search engine optimisation (SEO) processes.

Peter D, writing on SEO Book, said that SEO was an organic progression and that once a website has become established it needs a different approach to when it was new.

Building and developing solid web link architecture could increase search engine optimisation, it has been noted.

According to the Axandra newsletter, there are five internal linking tips that can improve search rankings.

The growth in popularity of online marketing allows small and medium-sized businesses to "punch above their weight", according to one sector commentator.

Businesses looking to develop their search engine optimisation funding may be interested to know that Tink Taylor, the business development director of dotMailer, said that viral marketing tactics - such as forwarding content to a friend or posting it on a social networking links in an email - can build a pool of new target recipients from an existing audience.

Semantic Search is a term that’s been floated around the online industry for a few years now, but we’re only recently starting to see real progress in this area.

For those not in the know – it refers to the ability of a user to search in natural language phrases, and for the search engine to understand that natural language – rather than just returning results based on the main keywords within your search. To illustrate the power of semantic search – this would mean a query such as “where can I buy trainers”, would return local results of sports shops, not just websites optimised for the keyword “buy trainers”. Yes, this is big; this is the next-level of search.

Search engine optimisation (SEO) can often be a "killer marketing strategy" due to the fact that it enables small and medium-sized firms to compete with or even surpass the goliath competition of big business in rankings, one sector commentator has claimed.

Writing on the online pages of SEO Book, Peter D said that an SEO strategy can often be cheaper and more cost-effective than another channel, such as television, radio or print advertising.

As the old adage goes, it costs five times more to recruit a new customer than it does to keep an existing one. As a result, now seems like as good a time as any for us all to look inwards at how effectively we manage our existing customer relationships.

The need to do this will vary by sector and business. Supermarkets, Travel Companies, Mobile Networks, Car Dealerships and so on, each have an incentive to maintain a relationship with their clients; by understanding them better, they can drive increased revenues from their lifetime value.

Retailers who have been listed by comparison search engines may be missing a trick when it comes to marketing, according to a new study.

Writing on the online pages of e-consultancy, Linus Gregoriadis was commenting on the latest findings of the website's Comparison Shopping Engines (CSEs) Survey Report.

Google has expanded its search engine optimisation (SEO) capabilities by examining the text in scanned documents.

Chris Lake, writing on the online blog e-consultancy, explained that the search engine now uses Optical Character Recognition technology to search through the content in PDF files, which were previously rarely seen in search ranking results.