eCRM

The core of our approach to eCRM is to communicate with customers on an individual level, it's that simple.

Following on from understanding your customers better, we can produce a structured approach to communicating with them on a personal level.

How can you communicate with customers on an individual level when you have over 1m?

By segmenting the database into subsets of customers we can immediately increase the value of speaking with them on a personal level. Take a bookmaker's customers for example, to the man on the street they place bets, to our eCRM specialists we segment them by the market they bet on most, the times of betting, average stake or type of bet they make.

We then pre-populate dynamic fields of communication so we talk to him about his bet on the Grand National or The Derby, for example.

eCRM Builds Stronger Customer Relationships

This approach builds a stronger relationship between the client & customer and increases the propensity for them to repeat shop as we demonstrate an understanding of them.

It is equally important to develop contact strategies for each subset of customer. By charting the days we talk to certain types of customers allows the client to clearly plan their creative and communication to ensure everything is ready, tested & on time.

Contact the Search Marketing professionals at home james to find out more about setting up an eCRM campaign.