Analytics

Getting traffic to your site is one thing, understanding it is another. home james will monitor your visitors in 2 stages.

We'll firstly understand how they interact on your site by tracking their behaviour. This enables us to shape the relevance of offers, positioning of calls-to-action, and identify any points of leakage.

By addressing these issues, we have significantly increased site conversion rates for our clients. This means the money they spend in generating traffic works up to 2-3 times more effectively.

Once we've converted them, we can increase the lifetime value of a customer by knowing more about them. Our data mining capability enables us to analyse millions of transactional records in seconds.

By understanding the types of customers we have, their most popular choices, cross-sell opportunities, most likely time of purchase, lead times and average spend, amongst other attributes, we can re-target them to encourage repeat purchase at the optimum times.

Campaigns such as these can see revenue increase from 50%-400% and beyond, compared with times of inactivity.

To speak with one of the specialists at home james and understand how we could improve the value of your existing customers, please get in touch with us now and we can offer the right advice.