Jet2.com's Search Marketing Soars
Jet2.com, the North's leading leisure airline, with over 4m passengers in 2007 and turnover in excess of £92m, has increased its search marketing share in line with the work done by its search marketing agency, home james.
"homejames are responsible for Jet2.com's search campaigns which encompasses flights, canaries & ski. They have increased our page 1 listings by 201% in 12 months.
the cost per site visitor and cost per customer from SEO has decreased significantly
Over the past year, we have seen page 1 listings increase to over 8,000 instances.
As a result, our cost per site visitor and cost per customer from SEO has decreased significantly.
The campaign is successful because of the massive amount of terms we rank for, and it doesn't just rely on a handful of keywords."
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