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Case Study: Age Partnership

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Age Partnership propelled from 15th to 1st page of Google

Age Partnership, the leading independent equity release advisors, have seen their web visibility dramatically increase following the work done by its search marketing agency home james.

Ranking for the term ‘Equity Release’ improved from page 15 to page 1 of Google UK within the first 6 months of the campaign, and page 1 listings for the top 20 keywords have more than doubled from 85 to over 190 instances over the same period.  As a result, cost per site visitor and cost per customer from SEO has decreased significantly.

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Age Partnership's bespoke search campaign included ongoing site optimisation, blog management, video news post production and link development. 

Business blogging for better rankings

The news blog, managed by home james, contains high quality, relevant articles which enhance the value to both the target audience and search engines.  Blog traffic over the 6 month period has increased from 200 to over 900 visitors per week.

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Video content to take advantage of Google Universal Search

Google’s Universal search is its method of blending results from its own various topically-focused or "vertical" search engines.

Video new posts have been produced for Age Partnership by home james, to increase Age Partnership’s visibility in Google’s Universal Search results.

“home james have worked closely with us and our development team to understand our business goals and they have delivered outstanding results.” Operations Director, Age Partnership.

 


home james has met the requirements to attain recognition as a Google AdWords Certified Partner

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